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Point of Use Water Treatment Systems Market Size, Share & Industry Analysis, By Product Type (Under The Counter Filters, Counter Top Filters, Pitcher Filters, Faucet-mounted Filters and Others), By Category (RO Filters, UV Filters, Gravity Filters and Others), By Application (Residential and Light Commercial) and Regional Forecast, 2020-2027

Region : Global | Format: PDF | Report ID: FBI102814



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The global point of use water treatment systems market size was USD 17.30 billion in 2019 and is projected to reach USD 32.20 billion by 2027, exhibiting a CAGR of 8.1% during the forecast period.

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Point-of-use water treatment systems are installed at places where water is utilized for various purposes. These systems are mounted at a single water connection, typically under the counter of the kitchens, in bathroom showers, in faucets, and other locations. Due to less volume treatment, these systems are considered as an ideal solution for final stage water purification at home or in light commercial buildings. In general, the combination of these treatment systems, along with point-of-entry water treatment systems offers complete water purification from water softening to remove harmful contaminants.        


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The emergence of Smart Point of Use Water Treatment Systems is Promoting Market Growth

The introduction of the Internet of Things has enabled smart water purification systems to emerge as a new technological trend in the water purification industry. These smart purifiers are strategically designed to replace conventional reverse osmosis and ultra-violet water purification systems. These smart purifiers are compact and convenient for use with smartphones. Water can be easily dispensed with just one click. Also, it notifies the user about the frequent replacement of filters before its expiry. Furthermore, users can set specific timing for filling one glass or bottle and track daily water consumption to avoid excess usage.      


Increasing Awareness about Waterborne Diseases is Fueling Demand for Systems Globally

Waterborne diseases are caused due to infection by pathogens such as protozoa, bacteria, viruses, algae, parasitic worms, and other metal contaminants. Consumption of pathogen & metal-contaminated water leads to diseases such as diarrhea, chlorella, malaria, typhoid, campylobacteriosis, lead poisoning, and others. These diseases spread while drinking, showering, washing, or eating food contaminated by raw and untreated water. World Health Organization estimates around 1.5 million human deaths to be used by waterborne diseases per year. With increasing awareness and availability of information on the waterborne disease, people have become more concerned about their health and prefer clean water to prevent from such serious diseases.

Moreover, water campaigns conducted by several environmental agencies are spreading awareness about the health benefits of drinking and using clean water in both developed and developing economies. Point-of-use water treatment systems can be effectively adopted to improve the quality of daily consumed water and to prevent waterborne diseases. Hence, increasing awareness about waterborne diseases is boosting demand for these systems across the world.   


High Production And Maintenance Cost Of Filters - A Key Challenge For Market

Reverse osmosis filters and ultra-violet filters are expensive. Technically skilled manpower is required to achieve optimal design and to meet standard regulations, which, in turn increases the production cost of filters. The maintenance cost of point of use water treatment systems depends upon filters and the technology acquired. In general, RO water purification systems have higher maintenance cost as compared to other systems. Such treatment filters require replacement after three to six months to maintain the water output quality. This increases the overall maintenance cost of the system. Therefore, the high cost of filters is restricting the point of use water treatment systems market growth.     


By Product Type Analysis

Counter Top Filters Segment to Remain Largest Product Type in Market

Based on product type, the market is segmented into under the counter filters, countertop filters, pitcher filters, faucet-mounted filters, and others. Among these product types, the countertop filters segment is the largest and fastest-growing segment in the market. These filters don’t require complicated plumbing connections for operations, are easy to install, and are specially designed to acquire minimum space, thereby offer good quality water. The filter media used in these systems are activated carbon or ceramic which are considered an ideal filter media to remove contaminants and to retain the taste of water.   

The Under-the-counter filter segment was the second-largest product type in the market in 2019. These systems are generally installed under the kitchen counter. Due to a higher flow rate, the water dispenses at a high rate through these systems, which, in turn saves time to fill the bottle. Moreover, under-the-counter filters saves space over the kitchen counter and don’t require too many adjustments to mount. Under the counter RO systems are gaining popularity due to their high-quality water output and space-saving designs.   

By Category Analysis

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RO Filters Segment to Account for Major Share during Forecast Period

Based on category, the market is segmented into RO filters UV filters, Gravity filters, and others. Among these categories, RO filters accounted for the largest revenue share in the market in 2019. RO systems are highly advanced membrane filtration technology, capable of removing 99% of the water contaminants and delivering the same water quality as bottled water. Therefore, these systems are highly adopted for water purification. RO water purifiers are considered as the best solution to treat hard water. Besides this, these systems are expensive, takes more time to treat water and removes essential minerals such as Iron, Magnesium, Sodium, and Calcium which alters the taste of water.     

Gravity filters segment held the second-largest share in the market as these systems are easy to install and quite simple in operation. Gravity filters don’t require electricity as water purification is entirely based on gravitational force. Moreover, these systems can be placed anywhere in the home and require less maintenance. However, frequent replacement of filter media is necessary to keep gravity filters in proper function.

By Application Analysis

Residential Segment to Emerge as Fastest-Growing Application in Market

Based on application, the market is classified into residential and light commercial. The residential segment was the largest application segment in 2019 and is projected to remain the same during the forecast period. The usage of water is high in residential buildings as compared to light commercial buildings. According to the US Environmental Protection Agency estimates, an average American family uses over 300 gallons of water daily. Out of indoor water use, approximately 20% of water is used for shower, 19% through faucets, and 17% for washing clothes. Light commercial buildings include banks, restaurants, small shopping centers, offices, academic buildings, and others. The water purification systems installed in light commercial buildings are large scale units that offer similar advantages such as residential compact filtration units.  


Asia Pacific Point-of-Use Water Treatment Systems Market Size, 2019 (USD Billion)

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Asia Pacific held the largest point of use water treatment systems market share and is projected to be the fastest-growing region at a CAGR of 9.7% during the forecast period. Rapid urbanization in the region is creating lucrative growth opportunities for point-of-use water treatment systems. According to the World Bank Data, East Asia & Pacific region is the world’s most rapidly urbanizing region with a rate of 3% per year. One-third of the world’s urban population is residing in this region. China is the major consumer of water treatment systems, followed by Japan owing to increasing awareness about the benefits of water treatment systems. India is expected to register the highest growth rate in future. Countries such as Japan, South Korea, and Australia represent the highest penetration rates for water treatment systems. Therefore, Asia Pacific is expected to retain its dominance in the market during the forecast period.

Europe was the second-largest contributor with Germany leading the market followed by the UK. Increasing consumption of water for household usage results in the rising demand for point-of-use water systems in this region. According to the European Environment Agency, over 12% of total water is consumed by households in Europe. On average, 144 liters of water is supplied on the basis of per person per day. According to the European Commission, in 2015, the average consumption of tap water per person in Germany and the UK was valued at 122 liters and 150 liters respectively.    

North America accounted for the third-largest share in the market in 2019 with the U.S. emerging as the most significant contributor, followed by Canada. The growth in this region is mainly attributed to the high penetration of water treatment systems among consumers. Moreover, the presence of large scale commercial manufacturers and their well-established distribution network is fueling the growth of the market in the region.    


Key Players Use Organic and Inorganic Growth Strategies to Maintain their Position in Market 

At present, the competitive landscape of this market depicts a fragmented market with the top 10 companies accounting for major share in the market. Key players in the point of use water treatment systems industry have invested a considerable amount of resources in research and development of several point-of-use water treatment systems products and technologies to produce them. A diversified product portfolio, supported by superior operational efficiency, and safe & novel technology development for point of use water treatment systems applications, are the strategies used by the market leaders for gaining momentum in the market. The companies have adopted the strategies of new product development, and acquisition to increase their regional presence and product offerings.


  • Brita LP (USA)

  • (USA)

  • (USA)

  • Unilever PLC (UK)

  • Panasonic Corporation (Japan)

  • LG Electronics (South Korea)

  • Helen of Troy Limited (USA)

  • Best Water Technology Group (Austria)

  • Kent RO Systems Ltd. (India)

  • Coway Co. Ltd. (South Korea)

  • Katadyn Group (Switzerland)

  • . (India)

  • Global Water Solutions Ltd. (USA)

  • General Ecology Inc. (USA)


  • December 2019 – Kent RO Systems launched a new water purifier with zero wastewater technology. The new technology was designed to pump back rejected water to the overhead tank where raw water is present. With the introduction of this new zero waste water technology, the company is aiming to reduce the wastage of water and to maintain the mineral contents.   

  • November 2019 – Acuva Technologies Inc. launched Eco-NX UV-LED water purification system featuring companies patented ‘IntenseBeam’ Technology. This point-of-use water treatment system received NSF/ANSI 55-2019 Class B Certification. The Eco-NX UV-LED water purification system was designed to offer high-level disinfection at low maintenance.  


The point of use water treatment systems market report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, materials used in packaging, sterilization method adopted, and leading applications of the product. Besides this, the report offers insights into the market, current trends, and highlights the key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.

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Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


By Product Type

  • Under The Counter Filters

  • Counter Top Filters

  • Pitcher Filters

  • Faucet-mounted Filters

  • Others

By Category

  • RO Filters

  • UV Filters

  • Gravity Filters

  • Others

By Application

  • Residential

  • Light Commercial

By Region

  • North America (the U.S. and Canada)

  • Europe (Germany, UK, France, Italy and the Rest of Europe)

  • Asia Pacific (China, India, Japan, ASEAN and the Rest of Asia Pacific)

  • Latin America (Brazil, Mexico, and the Rest of Latin America)

  • Middle East & Africa (MEA)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 17.30 billion in 2019 and is projected to reach USD 32.20 billion by 2027.

Growing at a CAGR of 8.1%, the market will exhibit significant growth during the forecast period (2020-2027).

The counter top filter segment is expected to be the leading segment in this market during the forecast period.

Increasing awareness about water borne diseases is the key factor driving the market.

The Asia Pacific held the highest market share in 2019.

Key players operating in the market are A. O. Smith Corporation, Brita LP, Pentair PLC, Culligan International Company, Unilever PLC, Panasonic Corporation, LG Electronics, Helen of Troy Limited, Best Water Technology Group, Kent RO Systems Ltd., Coway Co. Ltd., Katadyn Group, Eureka Forbes Ltd., Global Water Solutions Ltd., and General Ecology Inc. and others.

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Point-of-Use Water Treatment Systems Market Size, Share and Global Industry Trend Forecast till 2026
  • May, 2020
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